Ces 2018 In Review: Key Takeaways For Marketers.

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Miskat542
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Ces 2018 In Review: Key Takeaways For Marketers.

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The Consumer Electronics Show in Las Vegas is traditionally filled with so many gadgets and new technologies that attendees hardly know where to look. CES 2018, on the other hand, might end up being held back more for what couldn't be seen than what could be. A power outage caused by excessive rain , for example, left those walking around the showrooms literally in the company employee list dark for much of last Wednesday. Then there was the lack of female keynote speakers for the conference portion of CES 2018, which drew calls from Twitter CMO Leslie Berland and others for organizers to give women a bigger role if the show is to remain relevant. . For marketers, the negative comments about men dominating the list of keynote speakers - as well as a broader boys' club atmosphere on the show - served as a good reminder of how diversity and inclusion can influence the perception of a brand, whether for a manufacturer, retailer or event organiser. In between these headline-grabbing moments, CES has managed to deliver products and services that should also give marketers an idea of ​​how they can use digital tools and devices to connect with consumers in a meaningful way. more significant this year. Here are some of the most important trends to watch: Voice comes in loud and clear as a marketing channel Some of the biggest tech vendors have used CES to demonstrate how they are using voice-enabled devices and artificial intelligence (AI)-based virtual assistants as conduits for a range of daily activities, from purchasing items to driving by car.

Amazon, for example, announced a partnership with Toyota to include its Alexa technology in the dashboards of the automaker's 2018 models. Google, meanwhile, saw its huge outdoor tent washed away by rain, but managed to draw attention to a range of "smart displays" that company employee list will work with its Google Assistant service to allow consumers to show videos of YouTube, search for articles, etc. According to a conversational commerce consultancy Cap Gemini report released last week, buyers who use voice technology today say 18% of their total spend will be done using these tools within three years. Mark Taylor, chief digital experience officer of Cap Gemini's Digital Customer Experience practice, said brands are likely to see interest in consumer transactions move beyond basic items and into premium products as that more and more tools are entering the market. "You saw at CES that every man and his dog pull out a (voice-enabled) device. We're just at the beginning in terms of devices and capabilities," he told Marketing Dive, adding that the technology should spark discussions about what's "on-brand" from a vocal perspective.

“Brands need to think about what happens when voice is no longer a metaphor – we've been talking about 'brand voice' for 50 years,” he said. "Now the brand voice is going to be real. What does 'Tide' sound like?" Virtual reality feels more like real life Marketers have long been excited about how to harness virtual reality in their strategies, create entire digital worlds, or tell a story that's more deeply immersive in someone else's. But the reality is that consumers are still getting used to the idea of ​​looking through VR headsets, let alone incorporating them into their daily lives. CES 2018 showed that the path to greater VR adoption could accelerate in 2018 with products like HTC's Vive Pro , a VR headset that offers higher-resolution OLED displays and a sizing dial to back to make it more comfortable. Samsung, meanwhile, has set up an elaborate area in the main lobby of the Las Vegas Convention Center to show how its Gear VR headset could recreate the experience of a ride through an amusement park. It was Lenovo, however, thatcompany employee list perhaps got the most notice for the launch of its Mirage Solo, which Senior Vice President and General Manager Jeff Meredith described as the first standalone unit of its kind. "There's no need for a desktop computer or a smartphone. No messy cables," he said in a CES keynote that was streamed live and recorded , adding that the The offering is part of Lenovo's effort to shift from simply manufacturing quality products to thinking more deeply about customers' experience while using them.
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