Given this, how can we be sure that participants in the survey didn't feel they were being asked to C Level Contact List choose the best-looking result? We are told that investigators were asked to choose Maybe they were given further instructions to choose the most relevant, but if they were, we certainly weren't. It just asks us to select the result on the left or right. You can easily tell which search engine is which. Now of course if you're reading this you use search engines a lot and you'll probably immediately notice and typography styles.
But will the man or woman on the street notice this? Generally speaking, people use search a lot, and we can reasonably assume that most survey participants do the same, as told to us. To make sure they were all fairly familiar with how to use search, they were all asked to have used one in the past month. Major search engines. Now, whether or not they consciously choose one over the other, and regardless of whether they actually prefer the results.