Given That B2c Email List Different Device Types

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sk58963
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Given That B2c Email List Different Device Types

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Display PLAs in different bundles, it could be possible b2c email list that device impression share is impacted by the number of impressions available for different devices and what that does to the competitive landscape. If there are fewer possible impressions on one device, the vast majority of brands would have a lower impression share for that device type and vice versa. However, Google Shopping impression share for the Merkle advertisers studied is very similar across all three device types, indicating that the differences by device in Amazon’s b2c email list impression share are the direct result of its bidding strategy. Taking a look at Amazon’s text ad impression share, we find that its presence on phones is often the weakest of the three device types.

However, we find the same is true for Merkle advertisers, which likely reflects that these differences are indeed caused by differences in the number b2c email list of total ad impressions for each device type rather than bidding strategy. Bottom line, we don’t see the type of higher Amazon impression share on phones with text ads that we find for Google PLAs. Thus, it appears that Amazon is in fact focusing its Google Shopping efforts b2c email list on phones in a different strategy than it uses for text ads. Why Might Amazon Focus on Mobile Google Shopping? As shown in the Q4 Merkle Digital Marketing Report, phone PLA spend grew 61% Y/Y, driven entirely by click growth, and phones b2c email list accounted for 56% of all PLA traffic in Q4. In the bigger picture, phone PLAs accounted for over a quarter of all Q4 search traffic for retailers.

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Thus, Amazon may just be b2c email list more aggressive on mobile because phones already account for a majority of PLA traffic and consistently far outpace other device types in Y/Y growth. It’s also possible that Amazon drives more incremental value out of phone ads than desktop ads. With a very strong organic search presence covering a huge variety of product categories, Amazon likely does quite well in getting traffic to its site through organic results. However, Google doubled the maximum number of text ads shown above organic results on phones b2c email list between mid-2014 and mid-2016 from two to four, and also doubled the size of PLAs in the second half of 2015.
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