The pros and cons of Native Advertising

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Rakibbd
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The pros and cons of Native Advertising

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Those who are in Web Marketing already know the phenomenon but by now the trend is so rampant that almost everyone has come across this experience at least once. This is Native Advertising, the new way to advertise on the web. It is not enough to know broadly what it is. You need to dig deeper, perhaps weighing the pros and cons of Native Advertising. If you are already using it, if you are considering doing it soon, if you are a user and want to "know the enemy", here are some brief but intense lines on the pros and cons of Native Advertising.Native Advertising? It's on everyone's lips. Statistics point to its continued rise such that $8.8 billion is expected to be spent in 2018 on this new communication technique. 53% of users say they prefer Native Advertising over banner ads and 18% of them show an intention to purchase. What are the pros and cons?– Pros of Native AdvertisingIn general, content is evaluated for its usefulness and the issue is no exception in this case.

It is true that it is a sponsored space that has your action as its ultimate goal, but it is also true that, if well done, it is not disliked by users. This is where the skill of those who create Native Advertising Job Function Email List comes into play. If the product really has added value and is displayed without traps, the user will be happy to have certain information. Imagine an airline that actually has a promotion on flights or a contact lens company that is above average. The only criterion required to benefit from the campaign is to be pertinent and never misleading;– Cons of Native AdvertisingFewer than 20% of people recognize a Native Advertising ad from the rest. Unfortunately, users are distracted and the expenses are paid by the company. In fact, when it is understood that it is a sponsored space, one is often criticized if not openly opposed. It must be taken into account that there will be a part of customers who will feel "betrayed" by this communication and who will probably get lost permanently.

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Published On: Monday, 28 March 2016/Categories: Digital ConsultingShare on your social networks!Sign up to stay up to date with the latest digital news Receive the Comon newsletter and don't miss our guides and news, we promise not to send you too many emails! :)insert your emailI have read and understood the Privacy Policy and I agree to receive information and promotional communicationsRelated Postsbecome a copywriterTop 10 copywriting books you should readMonday, January 11, 2021 | 0 CommentsBlack Friday 2020 - 7 tips for site and social media Black Friday 2020: 7 tips (with examples) to communicate it on the site and social networksWednesday, November 4, 2020digital marketing stepThe 7 steps of a digital marketing strategy to apply nowThursday, 29 October 2020How to deal with the online reputation crisis Thursday, December 23, 2021 | 0 Commentscontent marketing for companiesContent marketing for the local.
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