Measuring the effectiveness of advertising campaigns Google Ads allows you to track campaign performance using what s called conversions. Ad conversions occur when a given user clicks on a paid ad Customer takes an action on the site that we deem Country Email List important such as calling your company from a mobile phone making a purchase downloading an app leaving contact information or subscribing to a newsletter communication. The conversion can be anything you want. You must set up conversion tracking before you can view conversion data in your account. The setup process varies depending on the type of conversions we track. To set up conversion tracking go to.
Tools Conversions tab. For more information on configuring the service visit here adwords Dashboard Why is it worth using conversion tracking You can see which campaigns ad groups keywords Customer ad copy are most effective at driving valuable customers Actions work best. We have the opportunity to analyze return on investment ROI so we can make more informed decisions about ad spend. We can use flexible bidding strategies such as Target CPA Enhanced CPC Customer Target ROAS rate to automatically optimize campaigns to meet your business goals. For measurement.