Test your emails

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bfdhcvvb12
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Joined: Fri Mar 24, 2023 1:36 pm

Test your emails

Post by bfdhcvvb12 »

Once you have segmented lists, it’s time to form a hypothesis, or “educated guess,” just like you would in a scientific test. To develop your hypothesis, first pick a segment of your list to focus on, then pick a single element to test that’s key for that group.

For example, you may make an educated guess about what the USA Phone Number List outcome would be of changing the time you send welcome emails. Similar to setting a goal, your hypothesis should be S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Timebound). In this case, your hypothesis could be “sending welcome emails within 10 minutes of a user joining will increase email open rates by 6% over the next three months with the new user segment.”

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3. Split each segment into an “A” and “B” test group
Now that you’ve formed your hypothesis, split the subscriber segment in two: an “A” group for your control group and a “B” group for your test group.

Split the segment equally at random to ensure the results aren’t skewed one way or the other. The easiest way to achieve random group selection is to use an email service provider (ESP) that has built-in A/B testing.
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