There are 7 main metrics (different from Instagram Ads metrics) to keep an eye on within the Instagram Stories Analytics: Impression , is the most important metric and concerns the total views obtained by your Story: at the same time, however, it is not among the most precise metrics as it does not say how many people are actually reached by the content; Coverage , a figure that completes the Impressions and in fact indicates the number of unique users who have seen the Story; Exits is the figure that refers to the number of people who stopped viewing your Story before it ended: this figure is essential for understanding the quality and appreciation of your communication.
Completion Rate , unlike the previous metric, this indicates the number of users who have seen the Story to the end. It is not a data that Instagram offers by default but it is Country Email List very easy to calculate it with the formula Outputs / (Impression x 100); Back , or how many users have clicked on the left side of the screen to immediately review the Story and if there were many, it would indicate a Story of excellent quality or that generates particular interest; Next , unlike the previous metric, let it be the number of users who clicked on the right side of the screen to skip your Story; Responses , a key metric for measuring engagement.
The more there have been responses to the story, the higher the engagement and consequently your communication has hit the target. If even after these indications the Analytics Instagram Stories remain a taboo or if you simply don't have enough time to dedicate to your online communication strategy, don't despair: we at Very Content are here! Contact us for a quick Briefing in which you tell us your story and that of your company so that we can understand what is the best strategy for your brand. Click on the top icon with the diagram symbol to open the analytics of your profile; Tap 'Content' and then select 'Stories' to open the related analytics.
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