New Ways to Measure Performance and Segment Online

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MdTonmoy
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Joined: Sat Feb 11, 2023 4:23 am

New Ways to Measure Performance and Segment Online

Post by MdTonmoy »

At the Forum Hall in Moscow, a new Yandex conference, Yet another Conference on Marketing, was held, which is an addition to the already traditional YaC conference held by Yandex every autumn since 2010. YaC/m 2013 addresses general issues of Internet mathematics, modern Internet technologies, information security, and universal approaches to the development and operation of online services and applications. At the beginning of the conference, Ilya Segalovich, director of technology at Yandex, delivered a secret report in which he presented a new Yandex search, a new issuance principle, and a new type of SERP. Further, after the speeches by Tigran Khudaverdyan, Head of Mobile and Software Products at Yandex, and Taras Sharov, Head of the Islands project, Marvin Liao, VP of North American Operations, China Search International, a well-known.

The topic of trends, analytics, and decision-making in marketing was continued by Yandex representative Ivan Yamshchikov, who told how to properly build interaction between analysts and managers, how an analyst Pakistan Phone Number List can constructively participate in the decision-making process, where and how it can and should be used. In the afternoon, in the framework of the section "Quantitative and experimental marketing" Alexander Borodich, Grigory Bakunov, Arkady Itenberg, Mikhail Slivinsky, and Nikolay Khlebinsy spoke.

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Alexey Belyaev, a representative of Video International, made a presentation on the metrics of targeted campaigns, their relationship with traditional metrics, as well as the issues of measuring targeted campaigns. The speaker believes that in media buying, the match index and site coverage are important. For example, the advertiser's target audience is women; there are many advertising platforms for him. If you put all the points with suitable sites on the chart, then there are an infinite number of them. Next, the sites are divided according to the coverage affinity index and the TOP-10 are allocated. Next comes a new era.
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