How to Build an Audience with Google+ Hangouts There is nothing more effective for building your audience than face-to-face communication. Social media posts can’t compare with the ability to see your audience blink, follow their hand gestures, or witness their eye movements and facial expressions — all key components of what’s been called human media. Human media is an emerging layer of social media, and it uses real-time video chat technology to help you build a closer relationship with your audience. Text-based interactions can leave users feeling like they’re just following an individual. Face-to-face interaction through group video chat gives users a feeling of truly getting to know you.
Let’s explore some of the ways you can Phone Number List use human media to build your audience … Using Google+ and “human media” to build an audience online There are any number of group video chat servies, but in my opinion none compares to the features offered by Google+ Hangouts . Hangouts give you the ability to provide your audience with hours and hours of unique instructional content. Grab your audience and start teaching. Give your viewers an inside look at what you do, how you do it, and the process involved. Hangouts give an unparalleled opportunity to boost your online authority by showing off what you know. Take the opportunity to increase group engagement by featuring guest speakers or specialists and broadcasting high-quality informational sessions to your audience. If your virtual classroom fills up (nine friends plus the host), take advantage of Hangouts on Air. Through integration with YouTube, Hangouts on Air can be mass-broadcast live from YouTube or any platform that copies the embed code.
How to build authority online Building authority with Google+ is more than just creating a social presence, it’s the beginning step to more personalized search results through authorship markup. With Google+ and Hangouts — in addition to text-based content containing that all-important rel=”author” tag — your social profile will combine to make up the subjects in which you are truly authoritative. Matt Polsky, an organic search strategist, called the possibility of Author Rank: “your own personal tag cloud” that combines major keywords and meta-data from the content you have linked to Google+ and YouTube. Finding ways to boost your authority can be as simple as taking advantage of the Google+ Communities feature by crowdsourcing and finding similar individuals to connect with.
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