According to Job Function Email Database Updegraff Remember

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sadiataznin90
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According to Job Function Email Database Updegraff Remember

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That the goal of advertising is not to surprise other advertisers with clever ads, but to reach our target audience. Applied to our Google Ads copy, this means Job Function Email Database that sometimes you have to stop looking for creative twists to the text and just be... obvious. 7) Use language that your audience recognizes Another of Ogilvy's famous maxims is "talk to them in the language they use every day." In other words, you have to make the audience Job Function Email Database identify with what you are telling them through everyday language. The first step to achieve this effect is to forget about too technical jargon, unless you are addressing a very specific audience that uses such terms in their day to day.

The second, again, is to find out what your target audience "sounds like" by talking directly to them or by visiting their online communities. 8) Do not be the best, be the opposite Ries and Trout, the authors of Positioning , published another Job Function Email Database timeless book in 1993: The 22 Immutable Laws of Marketing . In this book, Ries and Job Function Email Database Trout detailed 22 marketing principles that should always be followed, and most of them are still valid nearly 30 years later. One of these principles is that to beat the market leader you do not have to be better than him, but position yourself in the opposite way.

For example, we have the case of Apple, which is not the market leader (almost 3 Android devices are sold for each one with iOS), but which takes advantage of this circumstance to position itself as a different alternative. 9) The law of concentration Another of the principles of The 22 Immutable Laws of Marketing that remains more valid than ever is the law Job Function Email Database of concentration. It is no human that human beings have short periods of concentration, and today we are surrounded Job Function Email Database by distractions. In the case of Google Ads, we have to compete with a lot of organic and paid results that compete for the attention of the consumer. And in the same way, most companies have multiple tools and related solutions.
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