Personalization: The Secret To Customer Loyalty

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kulsum2802
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Joined: Sun Jan 23, 2022 5:51 am

Personalization: The Secret To Customer Loyalty

Post by kulsum2802 »

So you've successfully convinced a customer to place their first order with you, but what's next? You may have already achieved your primary goal by closing the sale, but with a bit of strategy and sound guidance, you can build on that initial interaction, cultivating a long-term, highly profitable relationship with your business. Getting it right with these new customers can be the difference between a one-time purchase and a repeat, loyal customer. Personalization has now become a factor of differentiation between companies and one of the keys to a loyalty strategy. Achieving the ultimate personalized experience will not only lead to overall revenue growth for your business, but also to loyalty growth and increased Customer Lifetime Value (CLV). Let's see how to implement strategic branding on your site that aims to create more of those repeat customers. Why repeat customers are important for e-commerce businesses Repeat customers are your most valuable segment of traffic, but often make up the smallest part of it. Keeping a customer coming back after purchase usually takes two things: meeting all expectations on their first order, and using personalization to create subsequent interactions that bring them back to your site. Personally relevant, properly segmented and targeted campaigns are key to creating these personalized experiences and driving repeat visits. It's not just about email marketing or retargeting with paid ads, it's about uniting all offsite efforts with your onsite messaging, directly appealing to their needs when they return. You'll want to focus on those who are part of your target audience when creating those experiences that will enrich their brand experience and drive loyalty.

Mapping your ideal customer profiles to your new customers will help you segment them appropriately and create retargeting campaigns targeted to their interests. Leverage their purchase history, browsing habits, referral source, and more to develop content to keep them coming back to your site. Complementary product cross-selling campaigns and emails with information on how to get the most out of their recent purchase are two great ways to engage customers without seeming overzealous. First time buyers increase during the holidays You may have already noticed that website traffic and customers during the holiday season are made up of executive email list different consumers than during the rest of the year. Whether they are buying for themselves or for others, habits will change, and this can be an unprecedented opportunity for customer acquisition and retention. Consider adding a gift receipt option at checkout if you don't already have one, then segment all those customers as those who buy gifts for others. By identifying groups outside of your traditional ideal customers, you can tailor your remarketing to directly target this audience with helpful resources such as gift guides, volume-based discounts, and more.

marathon, not a sprint Customer retention is about building a relationship, not just getting a hopeless one-time purchase from another. Slow, drip, informative and well-targeted campaigns are the best way to build loyalty and interest. If you seem too loud at first, it can be overwhelming for customers. Don't bombard them with messages immediately after acquiring their email address, and resist the urge to try to push for a second sale before the end of the year. AI-based marketing You might be thinking, "I don't have time for all this customization!" If so, you'll be happy to hear that scalable personalization is more accessible than ever thanks to artificial intelligence. Let AI eliminate the tedious work of identifying visitors and providing them with behavior-based recommendation experiences. Justuno's Commerce AI products are just one way to implement a high degree of personalization into your on-site experiences with minimal effort. With Commerce AI, you can quickly create powerful product recommendations and hyper-targeted promotions designed to convert. With numerous filters and algorithms, you can target specific goals, whether it's upselling and cross-selling, or promoting the most viewed or purchased products. Whatever your desires, we have the right combination of rules to achieve your goals.
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