Retarget New Holiday Shoppers By Building A Relationship That Will Last

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kulsum2802
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Joined: Sun Jan 23, 2022 5:51 am

Retarget New Holiday Shoppers By Building A Relationship That Will Last

Post by kulsum2802 »

Your marketing team has been firing on all cylinders as the holiday season approaches, and the work hasn't been in vain. With 2019's holiday shoppers breaking all types of records, there's no doubt you've brought bags of Santa-sized new customers. But what now? These newly acquired customers could easily fade away into the post-holiday ambiguity and never make another purchase again, or they could become repeat shoppers and, better yet, brand ambassadors. Now that you and your team have worked hard to acquire new customers over the holidays, how do you make sure they stay customers? You can start by not treating them as just customers. Instead, start building a relationship. Remind new customers who you are Chances are the new vacation shoppers you solicited over the holiday season haven't done weeks of research to find your brand. In all likelihood, they were scouring the internet and browsing through dozens of tabs. Although you work behind the scenes to be in front of their eyes, they may just have made an impulse purchase. The thing is, your brand may not have been a priority when you bought it, and it probably isn't a priority now. So, it's time to reintroduce yourself. Stand out among the many likely places they bought gifts and put your best foot forward. VS' Retarget new vacation buyers Simple retargeting campaigns are a great way to reintroduce your brand, without upselling. Don't be afraid to get creative and show your brand voice. After all, like a good friend, a good brand should have a unique voice that speaks to you. Don't be afraid to retarget across multiple platforms to keep your brand top of mind. A customer needs multiple touchpoints and it is essential that your brand remains visible.

The rule of seven says that it takes about seven times the exposure to something, from an idea to a brand logo, for us to retain it for the long term. Of course, your new customer won't forget the purchase he made with you last week. But what is it in a few months? How do you ensure that your customer will remember you enough in the future to buy business email list come back to your store? Remind people of that wonderful time you had just before the holidays, when you helped them find that special gift. Show them new products related to what they bought during the holidays or complementary items that would go with their purchase. If they were shopping for someone else, they will likely host other giveaway events throughout the year, becoming their go-to for the important people in their lives. If they were buying for themselves, use these retargeting efforts to become their favorite place to indulge. Social retargeting ads Social retargeting will be key here. You can leverage the dotdigital Engagement Cloud's automation and insight across channels like Facebook and Google Ads to make sure you're remembered. With audience connectors, you can sync dotdigital Engagement Cloud contacts with your Facebook and Google Ad audiences. Start by syncing an entire segment with a new audience or maintain an existing one by adding contacts as they meet your criteria predefined. Audience connectors in our omnichannel marketing automation tool make it easy to maintain your ad audiences and ensure optimal ROI from retargeting campaigns.

Social media ads are a great way to introduce yourself to customers and capture their attention. Content that is visually appealing and relevant to them is the best way to ensure engagement with your retargeting ads. Buyable Instagram posts or stories, promoted Facebook posts, etc. are great traffic engines and easily customizable for retargeting purposes. Shiny Google Mirroring Product recommendations Now is the time to get personal. Create a personal experience through email marketing using product recommendations. Likewise, make sure you have a well-placed abandoned cart program, just so they know you're paying attention. Dynamic content in emails is a great way to tailor your merchandise to the specific customer, creating a truly personalized experience. We don't know about you, but here at the dotdigital offices, we all love to receive beautiful, personalized emails in our inbox, with a selection of freebies we really care about. Especially when we get these emails on payday! Everyone loves a bargain, so it's time to sweeten the pot with a juicy offer. Again, dynamic email content is huge. You can recover all these abandoned carts to turn them into an order with attractive offers. Not only does this show your customer that you care and are getting to know them, but that they are important to you.
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