Justuno Agency Partners Black Friday/cyber ​​monday 2020 Strategies

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kulsum2802
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Joined: Sun Jan 23, 2022 5:51 am

Justuno Agency Partners Black Friday/cyber ​​monday 2020 Strategies

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If you've read an e-commerce or digital marketing blog in the last couple of months, you've probably heard phrases like, "It's going to be a BFCM like no other" or "this unprecedented holiday season" - I am guilty of both. While both of those statements are true, and 2020 has rocked businesses and countries around the world, marketers need actionable guidance to take control and prepare for what is unquestionably an unpredictable fourth quarter ahead. So we turned to the experts: seven of our top partner agencies told us what they tell their clients to do and how they think the season will go. From paid advertising spend to email marketing techniques and promotional strategy, our partners have you covered. CodeCrew: BFCM Predictions and How to Use Email for Success With so many customers venturing online in 2020 for obvious reasons, this year's BFCM sale season has the potential to be bigger than ever. To make sure you're getting the most out of your e-commerce arsenal, email marketing should be a priority! Every year, Black Friday and Cyber ​​Monday sales increase by at least 20-30%, so combine that fact with the higher online sales volume 2020 has seen, and you'll soon see that effective email marketing is a necessity. It's never too early to start thinking about BFCM 2020 sales because it takes time to plan successful email marketing campaigns that will help you see sales skyrocket this year. Are mobile-friendly emails a necessity? I'm glad you asked! The short answer is a resounding YES. During BFCM 2019, more than 80% of CodeCrew customer contacts opened emails on their mobile. Mobile is seeing higher numbers year on year, and to be honest, this trend shows no signs of slowing down, which is why we expect 2020 to see even higher mobile engagement rates.

That being said, mobile-friendly emails are not just a good to have, but a necessity. Sales from mobile devices exceeded 66% for Shopify stores for Black Friday 2019. The past six months have brought about a huge shift in consumer habits and expectations. They literally did for e-commerce what Apple did for mobile. 60% of consumers say they made a purchase as a result of a marketing message received by email, so this is not mere hyperbole. During BFCM, contacts will receive up to 5 times more emails than during most of the year. What does it mean? Simply put, if your email sucks and doesn't tell them what they want to asia email list see right away, then you're (literally) trashed, my friend. Don't rush to be first in the inbox You've probably seen many people advising you to start your BFCM campaigns as soon as humanly possible once the festivities have started. Not true. Your emails will be buried in sends that arrive at more "normal" times of the day faster than you can say "Damn, yes, I want to save 30% on shoes!". For example, CodeCrew's client Final ran a send time test at 5:00 a.m. against 10:00 a.m. PST for Cyber ​​Monday, and 10:00 a.m. brought us very, very good engagement rates. Is your online store ready for the BF/CM 2020 season? About 38% of shoppers said they are much more comfortable with digital technology right now than they were before the pandemic, and more than 43% of shoppers feel more positive about Online purchases. What does that tell you? - It's time to shine! In order to prepare for the BFCM 2020 season, you must comb through your online customer experience. What does it mean? Test, test, test and retest your user experiences long before the big holiday sales. This is a huge opportunity for you to show your customers (old and new) that your brand is worth engaging during the peak period. It's time to play on your brand experience and go shopping with you this unforgettable BFCM season! Trellis: Data-Driven Planning and Delivery With physical stores operating at limited capacity, 2020 will be a year of competitive online shopping. Unless you're Amazon, the supply chain has been very unstable since the COVID-19 outbreak and retailers are frantically trying to make up for lost revenue online. Existing online retailers have seen massive spikes in customer traffic, and the supply chain has done its best to keep up. Black Friday and Cyber ​​Monday retailers are doubling or even tripling their ad spend budgets because competition can be fierce. Trellis worked with Facebook to predict the impact of the 2020 business year on this number. Many retailers have forecast a 25-50% increase in ad spend this holiday season as most major online retailers (Target, Wal-Mart, etc.) have lost revenue due to lower traffic walkway to their physical stores.

Our advice is to trust your data; we cannot stress this enough in such a volatile environment. We leverage data months in advance, so we have the advantage of delivering a highly strategic marketing plan to our clients. We advise our clients to take advantage of things like Facebook's conversion API to optimize ad serving, Google's structured data for SEO and building large prospecting audiences. Facebook's Conversion API lets you measure actions on your website better than a pixel, improve the accuracy of your onsite events, and have full control over the data you share. Simply put, it will give you better visibility, results, and a cheaper cost per conversion. Google's structured data will dramatically improve your conversion rate from organic traffic to your site. Google is great, but sometimes it needs an extra push. Having a properly structured table of data (schema data) will help Google identify product names, descriptions, ratings, reviews, prices, and product availability. It will also help new product launches index much faster on the web. Prospecting new customers is now much cheaper than trying to win a new customer as the holidays approach. Build a website traffic goal to drive cheap traffic to your website and keep building for the next 30 days. Once the campaign has generated enough traffic and data, take that same audience and move them to a cheaper retargeting and remarketing campaign. This will maximize your return on investment during Black Friday and Cyber ​​Monday. Using data tools like these is the best way to prepare as we head into an unprecedented holiday season.
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