For inspiration, check out this product page example from TradeZella, a trade magazine brand: Includes explainer videos and product demos (Image source) 3. Serve as a phot editor key component in the buyer’s journey When customers are ready to buy, they should be guided to the right product as quickly as possible. Optimized product pages ensure that the product they need appears at the top of the search engine results page so they can jump in and purchase the product immediately.
In other words, SEO product pages are very important in the buyer’s journey. Additionally, optimized product pages serve customers no matter where journey with you. Here's how to ensure your product pages support customers at every buying stage: First, start by mapping out the buyer’s journey and customer personas. Study your customers carefully to find out their main buying patterns, the obstacles they face, and their purchasing history. This information is then used to segment customers into buyer groups.