BATNA can be implemented – regardless of the negotiations. If the other side's offers are worse than the BATNA and negotiations fail beforehand or shortly after the start, the BATNA comes into play as Plan B. ZOPA and WATNA as a perfect complement to BATNA WATNA is the opposite of BATNA and stands for C Level Contact List Worst Alternative to a Negotiated Agreement in good time - e.g. breaking off a negotiation - in order to prevent a worst-case scenario.< /span>countermeasures.
This case should be avoided at all costs during a negotiation, as it would mean that you come away empty-handed. From a strategic point of view, anyone who knows WATNA can try to take ZOPA – Zone of Possible Agreement – opens up a scope for negotiation within which an agreement is possible. The prerequisite for a mutually satisfactory result is that the negotiating partners.