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Three Tips for Aligning Marketing and Sales Watch, Learn, and Grow with Mark Roberge Bailey Mebray Bailey Mebre Posted: September , 0 In an ideal world, marketing and sales would work in perfect harmony Collaborative work. But reality paints a different picture: 0 of marketers and sales professionals believe they lack alignment. One hand holds a mobile phone and the letters on the phone overflow. But if marketers don’t communicate well on strategy and operations, how can they inspire demand from sales? On a recent episode of the Scaling Science Podcast, HubSpot’s founding CRO Mark Roberge discussed how to align marketing and sales with G CRO Mike Weir.

Will has worked in marketing and sales for decades, giving him an in-depth understanding of Email Marketing List both sides. For more tips on aligning marketing and sales, check out the podcast episodes in the HubSpot Podcast Network. . Analyze your revenue stream breakdown Most companies use a mix of business development representatives (BDRs ), account managers (AEs ), and marketers to bring in leads and sell to them. To better align the three functions, at how many leads each team brings in. When Weir first joined G, he noticed that AE sourced 0-0 of the pipeline.



This means BDRs and marketers are generating far fewer leads, putting tremendous pressure on AEs to generate revenue. If this continues, companies will have to hire more AEs to increase revenue, and AEs will face burnout. This revealed to Weir the need to make G’s marketers and BDRs more efficient. You can similarly analyze your revenue streams as this may reveal efficiency gaps within your organization. . Start with the Basics To take the pressure off AEs and make marketing more effective, Weir starts with the basics.