Competitor analysis must highlight the main companies that compete with yours what their size is what they offer and how they communicate are all necessary information. Strategy based on the initiatives identified the activities to be carried out must be clarified in detail in this section. The kpis for each must be explained and if necessary ideas for editorial plans Mobile App Development Service must be sketched out. This section should examine the so called four ps that form the marketing mix (product price place promotion) in relation to the particularities of your company. Communication channels and assets you must identify the communication channels to monitor and the tools necessary to implement the activities exposed.
The impact of these decisions can be considerable in terms of both time and money so don't underestimate this element of the plan. Budget this section must report the budget dedicated to the projects possibly detailing the investments in the various items (platforms advertising various assets etc.). The marketing budget must be realistically capable of achieving the expected results and must not exceed the company's real economic availability. Projections statistics benchmarks and experience allow you to make predictions on the performance of activities such as advertising campaigns.