Why isn't producing content with freelancers giving you the result you'd like?

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priotimony10
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Joined: Tue Jan 24, 2023 6:45 am

Why isn't producing content with freelancers giving you the result you'd like?

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You your agency, your company and your client's company: everyone needs content. Content for websites and blogs, email marketing, social media, videos, e-books, infographics, among others, represent demands that certainly are or will be on the to do's list of any complete digital project. As in most agencies, keeping a lean and productive team turns out to be a challenge. With the focus on planning and project management, many times “arms are missing” to carry out all the efforts of the production chain. Our tendency to attribute more importance to the strategic part and less to the execution makes tasks such as writing seen as a bottleneck and, consequently, forces managers to see the outsourcing of content production as the only possible solution.

What may seem like the perfect solution for some may be cause for fear for those who have already made the mistake of outsourcing to the wrong supplier. We talk about this and other issues in our material on content outsourcing with production companies . In today's post, we are going to Albania Phone Number List deal specifically with a very common situation: that of those who choose to outsource via freelancers but who, instead of solving a problem, end up facing several new difficulties . We've listed the main setbacks that producing content with freelancers can cause and we've brought you tips on how to prevent them from occurring. But, first of all, we would like to address a false premise that circulates through content agencies.

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Content production is always a problem” Ever heard of it? As a team manager or responsible for the content strategy within a company, it is possible that you have already heard complaints such as “The problem is the content” or, even, you have been held responsible for the failure of a strategy or the cancellation of an account . If you've been through this, keep something very clear in mind: content is not, and should not be, considered a problem . Not for you, not for your client, and much less for your final consumer. On the contrary. Your target audience won't be able to distinguish how many brainstorms, interviews and analyzes were done before they receive the ready-made content in their email box. Of course, without a strategy, your content will hardly fulfill the role of pushing the reader forward in the sales funnel.
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