Landing Page what is it And what is it for

New Zealand Forum Discussion
Post Reply
ruuhii18
Posts: 1
Joined: Thu Jan 19, 2023 5:51 am

Landing Page what is it And what is it for

Post by ruuhii18 »

Landing Page is a widely used strategy when it comes to Digital Marketing. As a rule these have two very specific objectives: lead generation and sales conversion. Although, at first glance, it may resemble a common website, the truth is that a Landing Page is usually focused on a single product / service, unlike websites. Whether the intention is to generate leads and obtain contacts or to sell, the page must be oriented towards that, and some principles must be taken into account when designing it : Have no external or outbound links: It should not have vanishing points that remove the user from the page and its main focus, such as, for example, social network links. Any existing leak causes the user to disperse their attention; Be relevant and objective.

The Landing Page should be clear and straight to the point. According to a study carried out by the Nielsen Norman Group, the first 10 seconds are crucial for the user to understand whether or not Industry email list he wants to stay on the page. We advise, for example, that when the page is opened, all the most important information is available, without having to navigate to the bottom of the page. With structure and social proof: The information must also be organized and transmit confidence to the user so that the objective is fulfilled. Three factors that transmit confidence are the work of the colors, the images and the text itself. Have responsive design: It is essential that the page works well on any device.

Image

So special attention should be given to smartphones and tablets. Providing users with an adequate browsing experience designed to convert; Marketing automation: Automating communication processes results in higher conversion. For example, if you want to capture leads through forms, it's important to automate the sending of emails to them – through an email marketing software or a CRM (Customer Relationship Management ). Do an A/B Test That is, a term often used in Digital Marketing is “test, test and test”. This term came about because it is not always possible to hit the first landing page that will generate more results. In this sense, doing an A/B Test is launching two versions of the same page, changing the order of the elements, and analyzing which of the two generates better results.
Post Reply