New Zealand Forum

The Consumer Electronics Show in Las Vegas is traditionally filled with so many gadgets and new technologies that attendees hardly know where to look. CES 2018, on the other hand, might end up being held back more for what couldn't be seen than what could be. A power outage caused by excessive rain ...

Consumers have recently become more loyal to the brands they buy. According to a survey by the e-commerce marketing platform Yotpo published last November, a quarter say they are more loyal to the brand than the previous year. A brand's product, price, customer service, and loyalty program all help ...

The sales growth that major food makers experienced this spring as consumers stocked their pantries during the emergence of the coronavirus has yet to translate into a long-term increase in market share, with many large GICs continuing to lose to smaller companies, just as they have . before the pan...

Abandoning third-party cookies is a topic that loomed large over Advertising Week as marketers grapple with the extinction of a widely adopted tactic for engaging consumers online. Kimberly-Clark Corp., owner of household brands like Huggies, Cottonelle and Kleenex, is investing in new ways to gain ...

Chief among the consumer behaviors that have evolved and accelerated in the first six months of the coronavirus pandemic is a shift in media consumption that presents both challenges and opportunities for marketers. As consumers spent more time at home, their time spent on connected television (CTV)...

Google's Plan To Remove Third-party Cookies Has Cast A Shadow Over The Marketing World, Adding New Threads To An Already Complex Web Of Data Privacy Legislation And Policy Changes. Platform. Changes To The Tech Giant's Chrome Browser, Which Are Expected To Take Effect Before 2022, Have Significant I...

Since Its Unveiling In January, Google's Plan To Remove Third-party Cookies Has Cast A Shadow Over The Marketing World, Adding New Threads To An Already Complex Web Of Data Privacy Legislation And Policy Changes. Platform. Changes To The Tech Giant's Chrome Browser, Which Are Expected To Take Effect...

Home Page Articles Marketing Winners And Losers Of Black Friday 2020 Winners And Losers Of Black Friday 2020 Posted: 2022-01-30 Black Friday 2020 Was Always Going To Be Different. Masks, Socially Distanced Lines, Limited Foot Traffic In Stores – This Year's Black Friday Was Both Structurally And Vis...

The Killing Of George Floyd While In Police Custody, Brands Launched An Outpouring Of Support For Black Lives Matter. It Was A Potentially Surprising Development Given That The Social Justice Movement Rarely Attracted Corporate Champions Before 2020, But Followed A Broader Rise In Public Favor For T...

Following Last Summer's Protests Over The Killing Of George Floyd While In Police Custody, Brands Launched An Outpouring Of Support For Black Lives Matter. It Was A Potentially Surprising Development Given That The Social Justice Movement Rarely Attracted Corporate Champions Before 2020, But Followe...